Tag Archives: Plymouth

Photo Feature: 1961 Plymouth Belvedere

1961 Plymouth Belvedere Four-Door Sedan, Lexus Grille

1961 Plymouth Belvedere Four-Door Sedan

Note: The following story was excerpted from the June 2017 issue of Collectible Automobile magazine

Plymouth spent the early Sixties in crisis mode. Sales of the 1960 Plymouths had been disappointing. Although the 1961 car was a continuation of the 1960 body shell, it got a complete makeover. Only the roof and doors were carried over—all other sheetmetal was new.

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The tailfin fad had run its course and Chrysler styling chief Virgil Exner pruned them away for 1961. That doesn’t mean that Exner had suddenly become conservative. Taillights were housed in pods and the front-end styling was controversial, to say the least. 

1961 Plymouth Belvedere Four-Door Sedan

1961 Plymouth Belvedere Four-Door Sedan

Inside, the dashboard was restyled. The band-type speedometer remained in a pod mounted on top of the flat dash, but was no longer gear driven. Instead a unique magnetic system operated the speedometer, and was said to be more accurate. An optional clock was mounted under the speedometer and was flanked by temperature and fuel gauges. A blank face greeted customers who didn’t pay extra for the timepiece. The extra-cost heater had push button controls.

Model-Year Madness! 10 Classic Ads From 1961

1961 Plymouth Belvedere Four-Door Sedan

1961 Plymouth Belvedere Four-Door Sedan

Ultimately, sales slid even further. 

It’s unfortunate that Plymouth styling didn’t appeal to more buyers. Under the skin, Plymouths were good cars. Unibody construction offered better rigidity than the previous body-on-frame Plymouth. The torsion-bar front suspension gave better handling than competitors Ford and Chevrolet, but was still smooth riding. V8 horsepower ranged from 230 to 375 in 1961. Then, too, for economy-minded buyers, there was a highly regarded six-cylinder engine. 

Chrysler Corporation introduced its compact Valiant in 1960, powered by a new ohv six that replaced a flathead six with roots that went back to the Thirties. To fit under the Valiant’s low hood, the inline six was inclined 30 degrees to the right and became commonly known as the “Slant Six.” Plymouth often labeled it “30-D Economy Six.”

10 Great Car Grilles: Readers’ Choice Edition

1961 Plymouth Belvedere Four-Door Sedan

1961 Plymouth Belvedere Four-Door Sedan

 

Tilting the engine did more than help it clear the hood. It also created room for long intake-manifold runners that resulted in more efficient breathing. Valiants used a 170-cubic-inch version of the Slant Six, while full-sized Plymouths, which also adopted the engine, had a 225-cid unit with 145 horses. 

Slant Six performance and fuel economy were both good for its size, and over time the engine gained a reputation for bulletproof durability. The ’61 Plymouth brochure noted that the full-size Plymouth six “walked off with top honors for its class in the 1960 Mobilgas Economy Run.” Besides being thrifty, the Plymouth six also produced 10 more horsepower than the similarly sized sixes from Ford and Chevrolet. 

My Favorite Grilles: Fifties Edition

1961 Plymouth Belvedere Four-Door Sedan

1961 Plymouth Belvedere Four-Door Sedan

The car on these pages is a midline Belvedere sedan powered by a Slant Six mated to a three-speed manual transmission. It has optional power brakes, but not power steering. Base price was $2439 and 40,090 Belvedere sedans—six and V-8—were manufactured. Only the base Savoy four-door sedan had a bigger run. 

When photographed, the Belvedere was owned by North Shore Classic Cars of Mundelein, Illinois. Unrestored and with fewer than 65,000 miles, it was repainted in its original Desert Beige color in 2013. Jim Sisty of North Shore Classic Cars describes the Belvedere as “unique looking and peppy enough.”

Photo Feature: 1960 Plymouth Fury Hardtop Coupe

1961 Plymouth Belvedere Four-Door Sedan

1961 Plymouth Belvedere Four-Door Sedan

1961 Plymouth Belvedere Four-Door Sedan Gallery

1961 Plymouth Belvedere

Model-Year Madness! 10 Classic Ads From 1961

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Stop-and-Go Madness! A Gallery of Classic Car Ads Featuring Brakes

 

 Car Ads Featuring Brakes

1986 Chevrolet Corvette

In terms of general statistical sexiness, brake performance has long taken a backseat to acceleration. Horsepower numbers are fun, 0-60-mph and quarter-mile times are fun. But braking? Most car guys know that reaching 60 mph from a stop in less than 6 seconds is an impressive feat. How many folks, I wonder, know what a decent time would be for coming to a complete stop from 60 mph?

It’s said that safety sells, but when it comes to classic car ads, the emphasis was always on power. Nonetheless, we did manage to find a number of great print ads extolling the virtues of superior braking performance.

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Note that a few of the ads shared below are not for cars, but for suppliers and insurance firms. Seems that selling safety can be a complicated business.

More classic car ads

1934 Studebaker

1934 Studebaker Ad

1934 Studebaker Ad

10-Gallon-Hat Madness! A Gallery of Cowboys in Classic Car Ads

1935 Plymouth

1935 Plymouth ad

1935 Plymouth ad

Designer Madness! Fashion in Classic Car Ads

1951 Chrysler Corporation

1951 Chrysler Corporation Ad

1951 Chrysler Corporation Ad

Woodie Madness! Classic Ads Featuring Small Wood Sided Wagons

1951 Dow Chemicals

1951 Dow Chemicals Ad

1951 Dow Chemicals Ad

National-Pastime Madness! A Gallery of Baseball-Themed Auto Ads

1953 Bendix-Westinghouse

1953 Bendix-Westinghouse Ad

1953 Bendix-Westinghouse Ad

Thanksgiving Madness! A Gallery of Autumn-Themed Auto Ads

1958 Buick

1958 Buick Ad

1958 Buick Ad

Cocktail Madness! A Gallery of Cars in Liquor Ads

1961 Liberty Mutual

1961 Liberty Mutual Ad

1961 Liberty Mutual Ad

Nicotine Madness! A Gallery of Cars in Cigarette Ads

1965 Chevrolet Corvette

1965 Chevrolet Corvette Ad

1965 Chevrolet Corvette Ad

Grabowsky Madness! 10 Classic GMC Ads

1975 Subaru

1975 Subaru Ad

1975 Subaru Ad

Dead-Brand Madness! 10 Classic Edsel Ads

1976 Delco Moraine

Delco Moraine Ad/1976 Cadillac Eldorado

Delco Moraine Ad/1976 Cadillac Eldorado

Soccer Mom Madness! 10 Classic Minivan Ads

1986 Chevrolet Corvette

1986 Chevrolet Corvette Ad

1986 Chevrolet Corvette Ad

Urgent-Care Madness! 15 Classic Ambulance Ads

1987 Ford F-150

1987 Ford F-150 Ad

1987 Ford F-150 Ad

Canine Madness: 10 Classic Car Ads Featuring Dogs

1987 Pontiac 6000

1987 Pontiac 6000 Ad

1987 Pontiac 6000 Ad

Emerald Madness! 10 Classic Ads Featuring Green Cars

2009 Nissan Titan

2009 Nissan Titan Ad

2009 Nissan Titan Ad

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Car Ads Featuring Brakes Gallery

Car Ads Featuring Brakes

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